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A Year of Slow Cooking

Wednesday, March 11, 2009

The Power of Social Media

I have been asked through BlogHer to help showcase the far-reaching power of social media to help people in need.
Procter & Gamble, the makers of TIDE laundry detergent are selling "vintage" T-Shirts to help families devastated by disaster.

This is what P&G says on their Loads of Hope website:

Tide Loads of Hope helps in the aftermath of a natural disaster by providing clean clothes and a sense of comfort to families in need. Partnering with Feeding America, we travel to disaster affected neighborhoods with the Tide Loads of Hope truck or vans, our free mobile laundry service.

Tide Loads of Hope truck:

32 high-effiency washers and dryers stationed on the truck
Can do 300 wash and dry cycles a day -equal to one year's worth of laundry for a single family
Will wash about 9,000 loads of laundry over a four-week period
Leveraged during massive disasters where electricity is unavailable in the region
Tide Loads of Hope vans:

In partnership with a local laundromat, the Tide Loads of Hope vans provide free laundry service at the same load rate as the trucks
Leveraged during disasters where neighboring communities still have a source of electricity

To date, Tide Loads of Hope has washed more than 35,000 loads of laundry for over 20,000 families. Most importantly, the Tide Loads of Hope program means we're equipped to take action whenever and wherever there is a need in our country.

Tide Loads of Hope Vintage Tees:

Tide Loads of Hope can also be supported through the purchase of a Tide Vintage Tee. All profits go to support families affected by disaster.

Where it all started:

In the wake of Hurricane Katrina, the need for clean clothing became critical, and Tide found a way to help. So in November 2005, the Tide Loads of Hope truck headed to Camp Hope in the Metairie, LA area and cleaned over 10,000 loads of laundry. The spirit of this first venture informs and inspires everything Tide Loads of Hope program does.

How can you help?

P&G has asked us to help get the word out about their efforts to raise money via T-Shirt sales to support families that are affected by disaster in this one-of-a-kind program. The shirts are vintage-looking and support a great cause.

Shirts can be purchased through this link:

Please use this link (this helps distinguish the source, as we are having a good-natured contest between several social media companies - but of course, the goal is to get the word out about this great charity!)

So, here's what I'm asking: If you are so inclined, please post a short blurb on your blog (regular blog is fine!) and/or tweet about the program, and share the T-shirt link with your readers. If you DO post about it, or tweet about it, will you drop by this form and leave me the links? (You can also share on Facebook or wherever floats your boat, too. BlogTalkRadio hosts? Podcasters?) We want to show P&G the power of social media!

thank you for your time, effort, and help.
xoxo steph

A meatball soup is on the way. AND! you can totally use Coke instead of soda in brown sugar chicken. But.
it perhaps maybe will keep your kids up at night?
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C. Beth said...

I got this e-mail too, and the shirts are definitely cute.

But I have to say, I think $10 t-shirts would sell a LOT easier than $20 t-shirts. I'd venture to predict they'd make more money selling the shirts for $10. I mean, a vintage-looking Tide t-shirt is fun...but not THAT fun. :)

Crockpot Lady said...

I agree.

Wencked said...

just posted on my facebook page!

Just Another SAHM said...

I think Loads of Hope is a fabulous idea though. I know I never thought about what people do with their laundry after a disaster!
The shirts...while I know it is charity driven & that drives up the cost because they want to make the most they can...I've got to go with C.Beth & agree that more people would buy a $10 shirt advertising Tide than they will a $20 shirt.

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